Unilever’s Degree Sweepstakes 2014 FIFA World Cup

Hospitality Program

Challenge


Degree, Unilever’s antiperspirant brand, became the “official deodorant of U.S. Soccer.” They launched the “Do: More.” campaign featuring a sweepstakes through which customers could win a trip to Brazil to support the U.S. Men’s National Team during the 2014 FIFA World Cup. The sweepstakes winners along with a group of executives needed planning, travel and hospitality services to support the 9-day trip to Brazil.

Solution


Eiger designed and executed a custom itinerary from start to end in Brazil. Guests were treated to 2 US-games and a 3-city tour within Brazil; Sao Paulo, Manaus (Amazonia), and Recife. Project management was from sun-up to sun-down, featuring transport and hotel management; dining arrangements; a one-on-one experience with the U.S. Men’s National Team Captain, Clint Dempsey; access to a team training session and a supporters rally led by actor Will Ferrell; and the finest in local activities highlighted by a day trip into the Amazon. Our staff handled pre-site inspections, pre-event guest registration, VISA management, air travel, event access and hospitality, accommodations, exclusive activities, dining, gifting, security and transport.

Results


Unilever’s executives and sweepstakes winners enjoyed a premium FIFA World Cup experience in Brazil delivering upon the “Do: More” campaign goals. Our planning, hospitality, international communication skills and in-country execution delivered on all levels within budget and without incident.